From the desk of Razvan Rogoz
Dear friend,
What does happiness has to do with marketing?
For starters, people buy things that will make them happy.
People will buy what they want, not what they need. If you or me would resume to only what we need, we would only have a cave, a fire, a women and a piece of meat.
So, by default, the companies who can sell products that will make people happy are the companies who will make the most money. Do you want a simple example? Apple with their iPhone 4 vs. any other phone company. The iPhone 4 is not the more advanced, or the cheapest gadget around. However, it’s the gadget that can deliver happiness easiest. It’s the gadget that is suitable for work, play, chatting. On the other side, we have ultra powerful phones but which are hard to use, lack the user experience of the iPhone and tend to go to the tech side just a little too much.
A lesson out of this post? Create something that will make people happy. Don’t be so much of a realist. People don’t want to hear about their problems or mistakes. Make them laugh. Make them feel loved. Make them feel appreciated.
And the key to the entire universe will open for you.
Razvan