Dear reader,
I’ve got a problem with most self-improvement marketers and digital marketers in general. They’re playing it safe. They don’t want to offend their marketplace. They feel like if they’d promote more aggressive, people would be mad.
I think, in all honesty, that this is stupid. The people who need your stuff and who want to buy are happy to hear from you. You can mail them ten times a day. Believe me, when I’m on a mailing list that is of actual interest to me, I’m reading all the emails that are being sent. I’m looking forward to them. I’m saying to myself “I wonder what this guy sent me this time”. I don’t care I’m being mailed twice or three times a day. I’m his ideal prospect and that’s what you should target.
Look, let’s get something clear. When you’re launching something, be it a service or a product, you’ll get four categories of people. The first category are your ideal prospects. They want to buy. They know that they need your stuff. They’re very close to pressing the “Buy Now” button and they’re going to press it, either on your site or your competitor.
(If you want to make sure it’s not going to be from your competitors, read this article and at the end of it, I’m showing you how I can help you DOMINATE your niche).
These people are like a girl that went out with you, she’s interested, she’s horny and she wants to go home with you. She’s like “take me, take me”. You don’t get better quality than this.
The second group are people that will buy but not right now. They are interested in what you’re offering and they are opening your emails. However, they need to be persuaded, convinced and they may buy in anything from a few days to a few months. These are the people that need a sales funnel to push their buying temperature to the point of pulling out their credit cards and buying your stuff.
(I’m amazing at creating sales funnels for the self-help niche. You’re going to find at the end of the article how to get in touch with me. Keep reading for now, don’t skip as I’m teaching you some critical things!)
The third group is the so and so. Honestly, they may buy, they may not buy. From experience, if they buy, it has nothing to do with you and it is as random as it gets. They don’t make for very good buyers but from time to time they have a moment of inspiration and they invest in themselves. I generally just ignore them. A lot of them are just subscribing to every list for the free stuff but they don’t want to buy or don’t have money to buy.
The fourth group are haters. These people are going to simply NEVER buy from you and hate you for everything you are. I’m negative here but it is true. They’re the one that are going to find fault with everything you’re doing. They’re the one that will leave long blog comments disapproving what you’re saying or are going to mail you about how do you dare send them sales emails after they’ve subscribed. These people are an entrepreneurs worst nightmare, if you let them, because their sole purpose in life is to make others feel awful.
Now here comes the kicker.
Most marketers when they write, they care about group 3 and 4. They don’t want to offend anyone and they’re appealing to people that honestly, generally don’t want to buy. They’re playing it safe. They say something like “I can’t send more than two emails per week or I’ll offend them”.
No. You won’t. Yes, you’ll offend 50% of your list but that’s the 50% that will barely make 10% of your revenue. They’re not your buyers. If they don’t like it, they can just unsubscribe. You need to understand that nobody will sue you and that most people like to argue with everyone, no matter what. When you receive a heated email from someone, it’s not that you’ve done something wrong by promoting too often, it’s that his wife kicked him out of the house and he has to sleep in the dog pen. All his friends ignore him so who he is going to make suffer? You.
I’ve got countless of these emails – and all of them were emotionally charged and made zero reason. I never got a single rational email with rational reasons why I should promote less. Not a single time.
So let’s repeat this mantra together three times …
“From now on, I don’t give a damn about haters and tire-kickers, they are NOT my market”.
Got it? Okay.
From now on, you’re going to promote for your gold and silver groups, the people who are ready to buy now and the people that are buying soon. The others can unsubscribe if they want or block your emails. And if they mail you to tell you that you suck as a human being for dedicating your life to help others, do this – put Tchaikovsky 1812 Overture (the version with the cannons), play it at max volume and make a ceremony out of pressing the delete key. Don’t even answer. Be too busy creating massive value for people who love you instead of validating your haters.
So, the first two groups …
These people love to hear from you. These people are not on the list for the free report but because they are seeing you are an authority, as someone who can help them, as a role model. They may not love you per se, but they look up to you. When you send them an email, it is like a friend who wants to help them. They want to hear from you as often as possible both with what you have to sell and with what you have to say. As a general rule, each email should contain a sales element and some form of value.
You can post ten times a day on Twitter … or on Facebook … or Instagram. They love you. Look, remember when you first fall in love with a girl? You want to be with her all the time. You want to give up on anything to be with her. Mailing your list is not quite like that but if what you’ve got is of value, they’ll want to hear of you as often as possible.
You don’t need to worry about offending them because the only people that ever take offense are those that never buy. This, understanding this made my life so easy. This is true about everyone in life, the people that you need are happy to have you around and are not going to take offense and those who take offense, don’t deserve you around – so why bother?
So promote my friend – promote a lot. If you’re mailing once a week, start mailing daily. Yes, seven emails a week and in each one of them, sell them something. Each email must contain some value that improves their life and a call to action towards a sale. If you’re promoting daily, then promote twice a day. If you’re posting once a day on Facebook, post five times a day. With how Facebook works, this is what’s actually required in order to get some good exposure, as the reach for Facebook Pages is just damn awful. If you post once a day on Twitter, promote every two hours. Get a service like HootSuite and schedule posts every two hours.
Yes, a lot of people are going to bitch and moan but you’re not after them! They just like to bitch and moan! You’re after the people you’re helping and they’re going to be grateful for your help! So post, mail, promote more often, a lot more often because this is the best thing you can do for yourself and for them. Don’t be afraid of insulting your market because your real market, your gold and your silver prospects welcome you with open arms and a bottle of vodka on the table. The ones that are going to moan about it were not going to buy anyway.
That being said, let’s make this happen. Let’s create an amazing sales funnel that make your gold and silver groups shout your name like you’re giving a rock recital, shouting “I want to BUY … I want to BUY … You’re the man … I want to BUY” and let’s stop worrying about the tire kickers and the haters.
Click Here To Book Your Complimentary 30 Minute Call
I’m gifting you a one time, 30 minute free consultation. I’m doing this because I’m a professional and I don’t prescribe before I diagnose. Use the link below to schedule a spot (chances are that you won’t find any spots available for this week so you’ll need to schedule one for next week – spots tend to fill very fast) and let’s talk.
Click Here To Book Your Complimentary 30 Minute Call
Best regards,
Razvan Rogoz
The Self-Improvement Copywriter